Film

This film was made in response to a D&AD brief.

 

The film looks at the action of pulling as taking from something, by skinning an animal to take their fur, we are taking what is essential to them. Fight the international fur trade!

 

There’s no such thing as ethical fur farming, every year 100 million animals still suffer and are killed in the name of fashion as new demand for high-end, high street and fur trim garments has emerged, driven largely by consumers in Russia and China.